The Grand Dubai Dealer Conference: Taking forward Mission Bhagirath

The whole-hearted participation by 180 dealers and their enthusiasm set the tone of success and future growth at our dealer conference held at Dubai.
In addition to the swanky location in Dubai and the sheer positive energy, the event was set abuzz with the unveiling of Varuna Pumps’ ‘ Aap ke Paanika pressure hum letehai’ campaign.
The idea was given more leverage by the introduction of the concept of ‘Mission Bhagirath’. The concept based on the story of King Bhagirath who took the pressure of bringing river Ganges, personified as Goddess Ganga, from heaven to earth.
The event got even more exciting as the voice of our Audio Ambassador, Om Puri accompanied by a short film explained the ‘pressure’ and ‘Bhagirath’ concept to this elite gathering. Another highlight of the event was the ‘Bhagirath Oath’ taken by everyone present. Every participant pledge his wholehearted commitment to take the pressure of taking water to every nook and corner of India.The handing over of recognition certificates and customised t-shirts for each zone made the atmosphere even more eclectic.
All in all, the Dubai Conference was a grand success and inspired every dealer to think big and undertake a larger than life mission of making India water-sufficient.

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