Varuna V4 – S.S.

We are pleased to announce that we are introducing our new and improved fully stainless steel Oil Filled motor with SS 304 grade. In this motor we have made some modifications for better product efficiency and to give it an aesthetic look.

 

Benefits of new OIL FILLED Stainless Steel motor

 

  • Upper fitment joint in motor is made of heavy cast iron and coated with CED for better corrosion-resistance, durability, alignment and smoother running, and sturdy fitting with the motor.
  • More cooling area inside the motor compared to the earlier design enables it to run for more hours without heating up.
  • All the hardware (including stud nut) is made of SS 304, protecting them from corrosion in hard or sandy water and makes them easier to repair and reliable.
  • Higher motor efficiency and lighter body weight compared to the earlier design for better performance.
  • Food-grade insulating oil for lubrication inside the motor ensures better output, smoother functioning, lesser vibration and longer life.
  • Fully Stainless Steel body gives the motor an aesthetic look & better protection in hard water

 

Now all our V3 and V4 range products will available with Black color CED COATED

RADIO CAMPAIGN ACROSS 70 CITIES

Varuna Pumps launched a strategic and insightful radio campaign across 70 cities of India, including Ahmadabad, Baroda, Ludhiana, nashik and Kolkata, to introduce the new brand campaign ‘Aap ke PAANI KA PRESSURE HUM LETE HAI’.
The campaign has been designed from the insight that every person has to face some kind of pressure in his or her daily life. In all these inevitable pressures at least they won’t have to take the pressure of water because Varuna Pumps takes care of that responsibility.
This multi-pronged campaign is aimed at farmers, homeowners, society chairmen, institutions, dealers and plumbers – the end-users, influencers and intermediaries in the pump buying process.
The uniqueness of this campaign is that it is spearheaded by radio as the primary medium.
After extensive rounds of discussions, research and deliberation, radio was chosen as the primary medium to lead the campaign because of its ability to create an emotional connect with the consumer through auditory engagement and stroking of the imagination.
In addition, to create an emotional connect, we appointed two Audio Brand Ambassadors – the National Award winner Om Puri and the only Indian actress to receive a BAFTA award, Rohini Hattangadi. These two celebrities lent their voice to the extensive radio campaign of Varuna Pumps. These two have an instantly recognizable and a highly memorable voice that develops a connection with the listeners.
Seven unique radio spots were created addressing different types of people across the social strata. From a husband to a house-wife to a society owner to a plumber, every spot was insight fully crafted, thereby creating maximum empathy with the target audience. The radio spots were aired nationally at a good frequency, resulting in an overwhelming response.
As expected, the remarkable radio campaign created a huge buzz in the market, among customers as well as dealers.

The Grand Dubai Dealer Conference: Taking forward Mission Bhagirath

The whole-hearted participation by 180 dealers and their enthusiasm set the tone of success and future growth at our dealer conference held at Dubai.
In addition to the swanky location in Dubai and the sheer positive energy, the event was set abuzz with the unveiling of Varuna Pumps’ ‘ Aap ke Paanika pressure hum letehai’ campaign.
The idea was given more leverage by the introduction of the concept of ‘Mission Bhagirath’. The concept based on the story of King Bhagirath who took the pressure of bringing river Ganges, personified as Goddess Ganga, from heaven to earth.
The event got even more exciting as the voice of our Audio Ambassador, Om Puri accompanied by a short film explained the ‘pressure’ and ‘Bhagirath’ concept to this elite gathering. Another highlight of the event was the ‘Bhagirath Oath’ taken by everyone present. Every participant pledge his wholehearted commitment to take the pressure of taking water to every nook and corner of India.The handing over of recognition certificates and customised t-shirts for each zone made the atmosphere even more eclectic.
All in all, the Dubai Conference was a grand success and inspired every dealer to think big and undertake a larger than life mission of making India water-sufficient.

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Water is the lifeline of India. At La-Gajjar, we are committed to bring this life-giving water from the depths to take the nation to greater heights.

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Water is the lifeline of India. At La-Gajjar, we are committed to bring this life-giving water from the depths to take the nation to greater heights with our renowned brand, Varuna Pumps.